Let's be honest -
In just about every profession the ones
that achieve the so-called super success, the pinnacle of their
profession are extremely rare. Yes, most of us would like to achieve the
lifestyle of the super achievers but the reality is that few of us will.
Yet, we often buy into those promises and we are mostly disappointed at
there - I've bought into
numerous programs over my thirty (plus) years in real estate searching
for that "MAGIC PILL"
or the "NEWEST"
program that would propel me to the top of my game and make me a mega
producer. Yes, a lot of them helped (some programs helped a little, some
a lot) but I never achieved the "SUPER STARDOM"
and the income that went with it. I would watch or listen to
testimonials of agents who did achieve super stardom and would ask
myself "why not me?" It took me a long time to realize that getting to
that level was like trying to go to Las Vegas and coming home with more
money than you left with... it doesn't happen very often or Las Vegas
wouldn't exist. Oh, I've done VERY well by industry standards, I have
always been in that top 4 or 5% of the industry and always in the top
level for the franchise I work for BUT I just never was able to reach
that super-stardom. It took me a long time to accept the fact that very
few people reach that level of production and that I wasn't going to be
one of them.
- I finally realized that what I wanted
was also what the masses wanted. That was to be above average, well
above average agent that's okay. In an industry where the so-called
"average" agent does less than 10 transactions sides per year, my goal
was to do four to five times that amount on a consistent basis.
Let's face it, in this industry, if you do 40-40 transactions per year
you are well above average and you make a well above income. I also
wanted to achieve a higher level of commission than the so-called
industry averages. I consistently charge 7% commission, which I offer 3%
to the selling broker. Please note, that I am in no way suggesting or
establishing a commission structure. You may charge more or less as we
all know, commissions are negotiable.
- How do you CONSISTENTLY
complete 40 to 50 transactions year in and year out, despite market
conditions? Having been in this business for over thirty years, I’ve
been through high interest rates, low interest rates, recessions,
buyer’s markets, sellers markets, and neutral markets. Each market has
it’s own challenges and opportunities but the question still remained:
“How do I consistently do 40-50 transactions per year, year in and year
out through all types of markets?”
What to learn more -